Asset Production: Designed and produced short-form multimedia advertisements (video, graphics, and copy) for paid digital marketing campaigns supporting multiple medical research studies, opportunities, departmental projects, and outreach initiatives.

Market Analysis: Managed and monitored paid online advertising campaigns and performance metrics across digital platforms, including audience targeting, scheduling, and budget allocation.

100x Conversion Rates: Significantly increased participant recruitment rates by over a hundredfold with no change in budget through data-driven optimization and creative testing.

Team Coordination & Compliance: Collaborated with research coordinators, scientists, and administrative staff to translate study requirements into accessible, engaging, and IRB/HIPAA compliant marketing materials.

Brand Management: Maintained organized records of ad performance, creative assets, and campaign results to support reporting and future strategy development.