Helena Peng
Helena Peng
Motion Design & Media Marketing
Motion Design & Media Marketing
EXPERIENCE
Media & Marketing Specialist
UNIVERSITY OF ROCHESTER MEDICAL CENTER
2025-PRESENT
REMOTE, NY
Ad Design: Designed short-form multimedia ads using Adobe Photoshop and After Effects for digital campaigns promoting medical research studies, departmental projects, and outreach initiatives.
100x Conversion: Increased campaign conversion rates by over 100x with no change in budget by monitoring performance metrics, conducting creative testing, refining audience targeting, and allocating spend across Facebook, Instagram, and Google.
Team Coordination: Collaborated with research coordinators and administrative staff to translate complex clinical findings into accessible, engaging, and IRB compliant marketing materials.
Motion Design Content Creator
FREELANCE
Content Creation: Produced short-form social content using Premiere, After Effects, and Blender, generating over 20 million views in two years and driving strong audience engagement.
Influencer Branding: Partnered with high-profile creators (100k YouTube, 300k TikTok) to design branded assets with Photoshop, Illustrator, and After Effects, boosting content visibility and growing follower bases.
Feedback & Iteration: Client-centric approach to design. Gathered feedback and iterated on deliverables to secure long-term partnerships.
PROJECTS
Marketing & Design Chair
ROCHESTER INTERNATIONAL CHOREOGRAPHY & ENTERTAINMENT
2022-2025
ROCHESTER, NY
Social Media Growth: Tripled follower count and increased social media engagement by 41,000% by tracking trends to achieve virality. Increased collaboration requests seven-fold.
SEO & Content: Produced and designed short-form media consistently averaging 10k+ views per post.
Brand Development: Redesigned style guide and created a cohesive logo, graphics, and marketing templates across social, digital, and print channels.
Campaign Results: Produced promotional materials for annual showcases attended by a record 500+ audience members for four consecutive years.
UX Animator & Designer
HIPOCAMPO CHILDREN'S BOOKS, DOS/TWO
2024-2025
UNIVERSITY OF ROCHESTER
Interactive UIUX: Owned Figma animation and visual storytelling for an interactive bilingual children’s book combining motion graphics, UX design, and educational engagement. Created looping character animations and interactive visual elements to encourage language learning for K–2 readers
User-Centric Design: Conducted protoype testing and research with local K-12 schools to refine interaction and accessibility.
Recognition: 2026 Communication Arts Interactive Media Awards Finalist
SOFTWARE & SKILLS
SOFTWARE
Adobe Creative Suite
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Adobe InDesign
Cinema4D
Blender
Procreate
Figma
Framer
Webflow
Capcut Pro
HMTL/CSS
Twine
Google Suite
Google Flutter
Microsoft Office
Microsoft Excel
Design & Motion
Motion Graphics
Typography
2D/3D Design
2D/3D Animation
Brand Identity
Brand Development
Social Content Design
Campaign Design
Storyboarding Prototyping
UX & PRoduct
UI/UX Design
Product Design
User Experience
User Research
Web Development
Web Design
Marketing
Marketing Analytics
UGC Content
Content Scheduling
SEO Marketing
Team Leadership
Ad Marketing
Brand Identity
Brand Development
Trend Research
Trend Analysis
AWARDS
2026 Communication Arts Interactive Media Awards Finalist
EDUCATION
UNIVERSITY OF ROCHESTER
ROCHESTER, NY
BA, Digital Media with Highest Distinction
BA, Business
MAGNA CUM LAUDE
yonsei university
SEOUL, SOUTH KOREA
Business Administration (Global Exchange Program)