Helena Peng
Helena Peng
Motion Design & Marketing
Motion Design & Marketing
EXPERIENCE
Media & Marketing Specialist
UNIVERSITY OF ROCHESTER MEDICAL CENTER
2025-PRESENT
ROCHESTER, NY
Asset Production: Designed and produced short-form multimedia advertisements (video, graphics, and copy) for paid digital marketing campaigns supporting multiple medical research studies, opportunities, departmental projects, and outreach initiatives.
Market Analysis: Managed and monitored paid online advertising campaigns and performance metrics across digital platforms, including audience targeting, scheduling, and budget allocation.
100x Conversion Rates: Significantly increased participant recruitment rates by over a hundredfold with no change in budget through data-driven optimization and creative testing.
Team Coordination & Compliance: Collaborated with research coordinators, scientists, and administrative staff to translate study requirements into accessible, engaging, and IRB/HIPAA compliant marketing materials.
Brand Management: Maintained organized records of ad performance, creative assets, and campaign results to support reporting and future strategy development.
Marketing & Design Director, Publicity Chair
ROCHESTER INTERNATIONAL CHOREOGRAPHY & ENTERTAINMENT
2022-PRESENT
ROCHESTER, NY
Social Network Algorithms: Created promotional choreography and dance content for social media, driving engagement by 41,000% within 3 months and tripled follower count. Increased brand collaboration requests seven-fold.
Brand Development: Designed an upgraded brand identity based on organization core values, and key elements. Created a consistent style guide, social media templates, design assets and layouts for all and promotional assets, marketing, print, and digital materials.
Media Campaigning: Directed and implemented 1-month marketing campaigns for annual showcases (digital, print, media, graphics, design and publicity), attracting an audience of 1,000+ for 2 consecutive years. Promotions of weekly workshops garnered a record of 271 attendees.
Motion Graphics & Content Designer
FREELANCE
2020-PRESENT
Visual Storytelling/Content Creation: Produced 2D and 3D motion shorts and typography content that consistently attracted high engagement and resonated with large audiences, with posts averaging 70-100k+ views on social platforms.
Client Collaboration: Partnered with high-profile clients with over 100k subscribers on YouTube and 300k followers on TikTok. Created design assets and posts for various projects, including advertising campaigns, promotional videos, and social media content. Enhanced the visibility and impact of their content and contributed to the success and growth of their followerbase.
Flexible Design/User Feedback: Client-centric approach to design, prioritized satisfaction through attentive listening, clear communication, and responsive action translated into actionable design improvements. Responsiveness to client preferences resulted in consistently high levels of client satisfaction - fostering long-term partnerships and repeat business opportunities.
SOFTWARE & SKILLS
SOFTWARE
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Adobe InDesign
Adobe Creative Suite
Cinema4D
Blender
Procreate
Figma
Framer
HMTL
CSS
Twine
R
Flutter
Java
Webflow
Microsoft Excel
Microsoft Office
SKILLS
Motion Graphics
Typography
2D Design/Animation
3D Design/Animation
Product Design
Interactive Media
User Experience
User Interaction
User Research
User Interviews
Prototyping
Web Development
Strategic Marketing
Brand Development
Brand Management
Project Management
Media Marketing
Design Principles
Team Leadership
Team Collaboration
EDUCATION
UNIVERSITY OF ROCHESTER
ROCHESTER, NY
BA, Business
BA, Digital Media Studies
yonsei university
2023 | SEOUL, SOUTH KOREA
Business Administration